Gone are the days when satellite television channels completely depended on filmdom for content and in the process make money. Going by recent trends, a U turn of sorts is happening. Television networks are foraying into movie production and distribution big time. Moreover, though film content has come to stay as staple diet for television channels, reality shows and soaps are also given equal prominence.
Sun Pictures has shown the way with aggressive On Air Promotions for the film 'Khadalil Vizhundaen' which they bought once the film was completed. With aggressive promotions, the whole of Tamilnadu was looking forward to the film's release. And all this despite the fact that the film boasted of no star value whatsoever. 'Kadhalil Vizhundaen' did not disappoint at the box office and the makers would have to thank the aggressive campaign Sun Network indulged in. With this success Sun Pictures has now bought the film 'Thenavattu' that stars Jeeva and Poonam Bajwa.
Following this trend, Kalaigner TV has started aggressive campaign for the Suriya starrer 'Vaaranam Aayiram'. The film that brings Gautham Vasudev Menon and Suriya together after the smash hit 'Khakka Khakka', has been bought by Cloud Nine Pictures that has been floated by Dayanidhi Azhagiri son of M. K. Azhagiri.
Zee network too is making its presence felt in Tamil Cinema. The network has bought the highly anticipated film 'Naan Kadavul' which has been directed by Bala.
Raj TV is co-producing the film 'Mahane En Marumahane' which is expected to be a family entertainer with the antiques of Vivek.
Television networks have indeed become forces to reckon with and many films of the future may be produced by these networks that adhere to the corporate style of cinema business
